Take clean, professional looking product photos following the #flatlay trend.
Flat lay shots are the newest “in” thing in social media – they’re simple, clean and classy ways to market your products online, especially on Instagram. Fashion bloggers like David Guison does fabulous flat lays of food while Lissa Kahayon has the talent of arranging beautiful minimalistic flat lays of her daily obsessions such as current reads, a chic collection of sandals or her workout #OOTD.
Use this trend to your advantage and attract more buyers to view and check out your products with these helpful tips:
Choose a basic background
White or wood backgrounds are the best for any type of flat lay photos because of their versatility and simplicity. A white bed/table and wooden floor are perfect foundations for a flat lay.
Sailor Swimsuit from @sundaysMNL
Take the photo during the day (and if possible, near a natural light source)
Natural daylight is something you will definitely want to maximise in a flat lay because of the shadows cast on the photo when you’re taking it from above. If you attempt to take a flat lay at night, there will be an unflattering phone shadow in your photo that even a flash cannot fix.
Lily Neoprene from @treasuretrove_mnl
Test your object if it looks good from a bird’s eye point of view
To add texture to a flat lay, experiment with flowers, lace or blank spaces.
Vanilla Bean Latte Pin from @BeanIt
Leave space between the product in focus and other items in the shot
If you use an iPhone, the ‘square’ function of the camera is a great template for you to arrange the flat lay. Magazines, books and polaroid photos always look amazing, as they are naturally flat already. Add these to create appeal to your product shot but make sure to leave a breathable amount of space between to prevent the photo from looking too cluttered.
Peach Soda Bikini from @arashistreasures
Pick a theme and stick to it
Too many different elements can be confusing in a flat lay – show the buyer exactly what you’re selling with one theme. There’s nothing more overwhelming than a flat lay that has too much going on!
Mason Jars from @sundaysmnl
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